At Blac & Bloo our primary goal is to create websites that generate revenue for their owners. In addition to ensuring that your website stands out as the most visually appealing in your industry, we also focus on boosting traffic and conversions.
Excellent Websites, Remarkable Results
Blac & Bloo is an approachable and hassle-free website design agency that can cater to your needs. While we are based in Sydney, we extend our services to businesses throughout Australia and worldwide.
We take pride in assisting small and medium-sized businesses like yours by comprehending your goals and developing a high-performing website that can efficiently turn your visitors into loyal customers.
We Design Websites That Sell – This is how:
1. Creating a Great First Impression
Your website should create an excellent first impression of your business and have a professional appearance on all devices used by your visitors. People often judge businesses based on their website quality, which is why we discuss your project’s scope, goals, and design elements you wish to include before commencing the design phase. If you have no idea what you want, that’s fine too; we will suggest various ways to make your website look amazing.
2. Designing for High Conversions
We believe that every page on your website should have a specific goal, and our design approach focuses on achieving that goal and making it easy for your visitors to take action. We take pride in our portfolio of websites that have a high conversion rate, with some as high as 24%.
3. Captivating Copywriting
Effective web copy sells the benefits of your product or service, rather than just listing your business’s history. Our experienced copywriters can craft compelling website copy that sells and converts visitors into customers. If you prefer to use your current copy, we can optimise it for search engines to help increase your website’s traffic and conversions.
4. Integrated SEO from the Start
Instead of tacking SEO as an afterthought, we integrate it into the website development process from the beginning. We start keyword research simultaneously with the initial design, and our findings might influence the website’s structure and content. We optimise all essential pages and copy, and once the website goes live, we submit it to Google to ensure proper indexing. We also track your website’s ranking before and after the launch to iron out any fluctuations and increase visibility.
5. Mobile-Optimised Design
All our websites are designed to work flawlessly on mobile devices, and we prioritise user flow, reorganising page elements based on device priority. A mobile-friendly design ranks higher on Google and makes it easier for mobile visitors to convert, improving the effectiveness of your marketing efforts, such as PPC, Facebook ads, or influencer marketing.
Looking for a team that can help you hit your ambitious growth goals?
We get you results using tried-and-tested digital marketing that works.
Marketing campaigns are complex beasts. That’s where we come in. Our expert team creates bespoke digital marketing strategies that get leads and make sales.
We recommend the best digital marketing services to hit your growth goals. From website design and SEO to creative content campaigns and social media advertising — we have an arsenal of effective digital marketing strategies.
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FREE 7 Step Plan
It can be difficult to know where to start with online marketing. This simple
Step-By-Step Playbook will take out all the guess work!
Step-By-Step Playbook will take out all the guess work!
Our website development process
We follow a proven process that delivers quality websites every time.
STEP 1
Research and Specification
The first step of our website design process is all about research and specification. We believe in working closely with our clients to ensure that we fully understand their unique requirements and goals before moving on to the next phase.
During this step, we’ll have a detailed conversation with you to discuss your design preferences, functionality needs, and any other requirements you may have. We’ll also take a look at other websites for inspiration and work together to map out the structure of your website. Our goal is to make sure that we are all on the same page before moving forward.
STEP 2
Design
After finalizing the specification with you, we move on to the next step of the website design process – Design. We assign a dedicated Designer to your project to create the best design for your high-converting website.
Your Designer will work closely with you to create a unique design that reflects your brand’s personality and meets your specific requirements. Our focus is always on creating a visually appealing website that is both user-friendly and effective at converting visitors into customers.
STEP 3
Development
We follow a sequential approach where we begin coding only after the website is fully designed and approved by you. This approach reduces the build time considerably as the Developer knows precisely what they’re coding.
Before we proceed to the final step, we conduct thorough quality assurance (QA) checks on your website to ensure it meets our high standards. Once the website is ready, we’ll send it to you for approval, and if there are any revisions or changes needed, we’ll make them until you’re completely satisfied with the end result.
STEP 4
Go-Live!
At this stage, any tweaks to your website should be minor. Once you’ve approved your website, we will start working on your on-site SEO and prepare your site to go live. It’s now time to bring this beauty into the world! Your site will go live on our speed-optimised server.
We will submit your website to Google, double-check any redirections and ensure the new website is being indexed properly.
How to get started with Blac & Bloo Website Design & Development
Interested in our Website Design & Development services and ready to take the next step with your business’s visibility online?
The process is easy and there is no pressure.
STEP 1
Request Your Free Marketing Review
Start by sending us your website to review and our Digital Marketing Consultants will record a video review of your website for free.
Your review will check your website’s usability and how well optimised it is for SEO, and identify the top priority fixes required. Your review will also analyse how you use your social media channels, reputation management and paid ads.
We’ll break down all of our marketing improvements and SEO recommendations into a prioritised “to-do” list for you.
STEP 2
Get Your Initial Digital Marketing Plan
If the review suggests there is scope for us to work together on your marketing, we’ll offer you a consultancy call with one of the team to talk through your goals in more detail.
We’ll then send you a marketing plan, showing you how we can work together. This will include our recommended mixture of different traffic channels, and some suggested milestone targets to aim for over the next three to 12 months.
We over promise and over deliver
We are passionate about your business success and your business always comes first. We are ethical and genuinely care about every single one of our clients.
Frequently Asked Questions
What platform should I build my website on?
Choosing the right Content Management System (CMS) for your business depends on various factors such as your business goals and the nature of your products or services. Our marketing consultants can offer their expertise to help you choose the best CMS for your needs.
We primarily build websites on WordPress and Shopify platforms because they offer numerous advantages such as easy website management, affordable functionality upgrades via plugins, and excellent Search Engine Optimization (SEO) capabilities. Additionally, these platforms are widely used and regularly updated, eliminating the need for outdated systems or specialized knowledge to operate them. They also integrate well with various other tools, including eCommerce fulfilment, Customer Relationship Management (CRM) software, and booking systems.
What happens once I’ve got a new website? How many visitors will I get?
After your website goes live, the next step is to focus on driving traffic to it. However, simply putting your website out there and waiting for results is not an effective approach. The truth is that in order to convert visitors to your site, you must first find ways to get your site in front of them. This is where digital marketing comes into play.
There are numerous digital marketing strategies available to help drive traffic to your website. However, determining which approach is best for your business involves considering factors such as your industry, competition, product or service type, target audience, and where they spend their time online.
Although it may seem daunting, the process can be made simpler for you. By registering for a free digital marketing website review, our marketing consultants can assess whether your website needs improvements and recommend the best digital marketing services to help you achieve your business goals.
