We’re Blac & Bloo, a specialist search engine optimisation agency in Sydney and Australia. We’re dedicated to providing unrivalled SEO services that get results for small and medium-sized businesses. We’ll get you more traffic, more leads and more sales.
SEO for Aspiring Businesses
Aspiring to scale your business and ranking your website? We can help.
We’re a results-driven SEO agency in Sydney, delivering high-performing SEO campaigns for clients in Sydney, Australia and internationally.
We work with aspiring business owners and marketing managers to deliver focused SEO campaigns. Our specialist SEO team has expertise in providing SEO campaigns for a variety of industries including eCommerce, service businesses and SEO for local businesses.
Online stores can use specialised eCommerce SEO combined with content marketing to improve their website’s ranking in Google as well as increase their organic traffic.
Medium and enterprise-level businesses can improve their brand’s visibility using a combination of SEO and content marketing. New and enhanced content allows potential customers to easily follow the brand’s sales funnel and progress from awareness to consideration and then to making the final purchase decision.
All types of search engine optimisation (SEO) focus on increased ranking on Google, Bing and other search platforms your audience uses. The goal is to increase organic traffic and, as a result, gain more website conversions and sales.
Looking for a team that can help you hit your ambitious growth goals?
We get you results using tried-and-tested digital marketing that works.
Marketing campaigns are complex beasts. That’s where we come in. Our expert team creates bespoke digital marketing strategies that get leads and make sales.
We recommend the best digital marketing services to hit your growth goals. From website design and SEO to creative content campaigns and social media advertising — we have an arsenal of effective digital marketing strategies.
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What do our SEO services include?
Significant organic traffic growth can be transformational. But this sort of growth requires time, patience, and a wide variety of techniques.
Our SEO strategy involves a range of technical work, analysis and creative input, and the team working on your campaign will reflect the diversity of the tasks. From the research, planning and technical on-site optimisation to the creation of new content targeting ideal buyer personas at different stages of the buyer journey, every Blac & Bloo SEO campaign is designed specifically for the client based on what’s required to get the fastest ROI.
SEO Auditing
An SEO Specialist who is solely focused on your website’s optimization will explore opportunities for improvement. After completing a thorough audit, they will begin optimizing your website’s highest priority areas.
Our SEO audits are designed to identify any issues that may be negatively impacting your website’s authority or rankings, such as problematic links and technical glitches.
Keyword Research
Keyword research has moved on a lot since the days of exact match domains, but what’s more important than ever is understanding the searcher’s intent.
Our keyword research identifies the commercial terms likely to lead to revenue and the informational terms that indicate a potential buyer in the early stages of their search.
Analytics Set-up and Auditing
Analytics data is the best way to understand what is working well and not so well for a website.
Your SEO Specialist will audit your existing analytics setup, and make sure your tracking is working properly to deliver the insights you need as we start work.
Page Optimisation
We’ll optimise your website’s pages for the most profitable keywords for your business. We map the most relevant keywords for each page to prevent keyword cannibalisation and hyper-target pages for search.
Unlike the days of crude keyword stuffing, Google and your website’s visitors expect sophisticated and appropriate keyword usage. We weave keywords seamlessly into page titles, meta descriptions, CTA, links and body content to optimise without compromise.
Backlink Analysis
While links can help a site’s ranking; unfortunately, some links can do more harm than good. Spammy, low-quality links — purchased from shady agencies or providers that don’t care about quality as much as volume — can hold a site’s ranking back.
During a Blac & Bloo SEO campaign, your SEO expert will audit your existing backlinks and determine whether any need to be removed or disavowed (ignored by Google).
Technical SEO
Technical SEO involves the more complicated side of SEO. We’ll get under the bonnet of your website to make tweaks and implement schema markup.
Technical SEO includes improving a website’s crawlability — how easy it is for web crawlers to navigate and crawl a site. Improving the usability and crawlability of your website can lead to page loading time improvements too.
Competitor Research
We will also audit your website’s competitors. This way, we can assess whether they are currently doing any SEO work themselves and their strengths and weaknesses.
Your SEO Specialist will use this research to decide which of your competitors’ strengths — and weaknesses — they can use to improve your website’s ranking.
Content Creation
New content may be needed to target the searches your audience is making, particularly if you’re in a competitive niche or your website is a long way behind competitors.
Your SEO Campaign Team will have both an SEO and a Content Marketing Specialist working in tandem to find new ranking opportunities and create new content designed to rank and convert.
Link Building
Links are still highly relevant in SEO and are incredibly powerful for improving the ranking of a website.
Rather than focusing on link volume, your SEO and Content Marketing Specialists will focus on contextually-relevant, authoritative links. These links establish your brand’s expertise and authority while getting you in front of your target audience.
We are also an: SEO Agency in Melbourne, SEO Agency in Adelaide, SEO Agency in Perth, SEO Agency in Brisbane, SEO Agency in Hobart.
How to get started with Blac & Bloo SEO
Interested in our SEO services and ready to take the next step with your business’s visibility online?
The process is easy and there is no pressure.
STEP 1
Request Your Free Marketing Review
Start by sending us your website to review and our Digital Marketing Consultants will record a video review of your website for free.
Your review will check your website’s usability and how well optimised it is for SEO, and identify the top priority fixes required. Your review will also analyse how you use your social media channels, reputation management and paid ads.
We’ll break down all of our marketing improvements and SEO recommendations into a prioritised “to-do” list for you.
STEP 2
Get Your Initial Digital Marketing Plan
If the review suggests there is scope for us to work together on your marketing, we’ll offer you a consultancy call with one of the team to talk through your goals in more detail.
We’ll then send you a marketing plan, showing you how we can work together. This will include our recommended mixture of different traffic channels, and some suggested milestone targets to aim for over the next three to 12 months.
We over promise and over deliver
We are passionate about your business success and your business always comes first. We are ethical and genuinely care about every single one of our clients.
Frequently Asked Questions
What is SEO?
Search engine optimization (SEO) refers to the process of enhancing a website’s content, making it more visible to search engines like Google, Bing, Yandex, and Baidu. Onsite SEO involves improving various aspects of a page, such as headings, text copy, images, page title, and meta description. Offsite SEO, on the other hand, involves optimising links to both internal and external web pages.
SEO drives organic traffic to a website, which is considered the most valuable source of traffic for generating leads and sales.
Previously, SEO focused on keyword stuffing and building a high number of backlinks. However, search engines now prioritize providing relevant and useful content to users. Therefore, to rank at the top of SERPs, a website must provide genuinely informative and relevant information related to its target keyword.
At Blac & Bloo, we prioritize our clients’ customers by creating authoritative content that provides the best possible answers to their questions. Additionally, we ensure that content is easily accessible to both desktop and mobile users, with a focus on usability. This approach not only improves a website’s conversion rate but also speeds up page loading times.
Well-executed SEO services can result in a website ranking at the top of Google’s SERPs, leading to increased organic traffic, leads, and sales.
Who will be working on my SEO campaign?
One of the key benefits of using Blac & Bloo’s SEO service is the immediate access to experts in various digital marketing disciplines.
Your SEO campaign will be led by a team of two core members, including an Account Manager and an SEO and Content Marketing Specialist.
In addition, you will have access to a range of professionals, including Designers, Developers, Copywriters, Social Media Specialists, Email Marketing Specialists, and PPC Specialists. These Specialists can be included in your campaign as per your needs.
Your primary point of contact will be your designated Account Manager, who will keep you updated on forthcoming and completed work, along with any opportunities that may arise. They will be in regular contact with you via phone and email.
How will I know what you're doing?
To keep you updated on the progress of your SEO campaign, you will have multiple ways of staying informed. You can talk to your Project Manager, view your campaign dashboard, and receive monthly reports.
Your Campaign Team will consist of various marketing experts from our agency, with each team member working on a specific element of your SEO campaign. Instead of you communicating with each individual, your Project Manager will handle all communication on your behalf to ensure everyone is working towards achieving your company’s yearly growth targets.
You will have unlimited access to your Project Manager. While communication is essential, completed work is what delivers results. Quarterly campaign check-ups will be conducted by your Project Manager to ensure the campaign is on track or to increase goals if they’ve already been met for the year.
Lastly, you will receive a monthly report that provides a comprehensive overview of the completed work, along with the state of your website’s ranking, traffic, and conversions.
How quickly can you increase my leads and sales?
It’s important to keep in mind that search engine optimization is a process that can take several months before you see any noticeable improvements in your website’s ranking, traffic, and conversions. The timeline for seeing results can vary based on factors such as the level of competition in your industry, the current state of your website, and the amount of SEO work being done.
Interestingly, it’s often the websites that are making basic SEO mistakes that see the quickest improvements. These low-hanging fruit improvements can be addressed quickly and can have a significant impact on your website’s performance.
Generally, we see improvements in website performance after three months of consistent SEO work. The most significant gains are typically seen between six to twelve months after starting an SEO campaign. It’s essential to understand that SEO is a long-term strategy that requires patience and consistency. However, the return on investment can be significant, especially for high-growth businesses, as organic traffic for commercial searches has a high conversion rate.
